At Panoptic, we view every assignment as a fresh challenge, each with a singular set of facts, influencing factors and possibilities. Today, corporations and organizations are becoming increasingly more specialized. Messages are more complex to communicate. And online audiences are more diverse than ever. That’s why a constant is needed: an approach, a process, a set of proven practices that guides each project to a successful conclusion. Panoptic has developed that essential process model.
Our Web Development Process: A Five Phase Approach
 | Phase 1: Project Definition Review and evaluation of current website and marketing materials. Research and competitive analysis of similar category websites to determine best practices. Stakeholders interviewed to clarify project goals and objectives. Results: Marketing Strategy and Visual Direction |
 | Phase 2 : Information Architecture Business requirements and functional specifications determined. Audience profiles developed to map content and functionality from user perspective. Working map developed and approved. Results: Functional Specifications and Information Architecture |
 | Phase 3: Visual Design Content and information architecture drive navigation design. Marketing strategy and positioning provide context for key messages and tone for visual design. Photography, graphics, color, and typography choices are made within the context of identity standards and the unique interactive potential of the medium. Results: Navigation Conventions, Concepts and Visual Design |
 | Phase 4: Implementation & Testing Programming and scripting follow accepted web standards with a focus on the future evolution of the medium. Browser agnostic code and Cascading Style Sheets (CSS) are used to create screens. All code is tested and validated prior to launch. Results: Programming, Information Design, and Graphics |
 | Phase 5: Market / Measure / Maintain Initial deployment includes Alpha and Beta releases for cross-platform compatibility and user testing. Launch of the new site is coordinated with a marketing and communication plan that maximizes the impact of the Web development effort. Critical to the long-term success of the site is an ongoing plan that integrates site updates into an overall marketing strategy. Results: Testing, Launch Plan, Analytics, and Update Schedule |
