business

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2008 April 8 • business

Finding the Perfect Domain Name

article: Suggested steps to finding a great domain.
[credit: MarketingHub.info]

2008 March 29 • business, e-mail

10 Tips For Your First Email Campaign

article: Important steps to take if you want that email newsletter to pay dividends.

2008 March 23 • business, resources

Creative Commons License Visual Tutorial

tutorial: A simple visual story on the creative commons license and why its important.
[credit: elearningpost]

2008 February 16 • business

Common Reasons a Website is Unsuccessful

article: There is no one equation for success online, but there are a number of common causes for failure with a website. Here is a look at ten possible things that can keep you from achieving anything significant with a website.
[credit: Vandelay Website Design]

2007 October 21 • blogs, business

99 Ways to Promote Your Blog

list-o-links: Nice list of links to link building, community, social media, forums, groups, article distribution and other promotion sites.

2007 August 17 • business, design

Keep Landing Pages Simple

article: In every case, landing page effectiveness and measured conversion increased significantly when choices and unnecessary distractions were eliminated — and the overall design and orientation of the page emphasized the call to action.
[credit: SIGNAL VS. NOISE]

2007 August 5 • business, process

Define a Clear Goal for your Website

article: But when it comes to business websites, there is investment and return involved. If you invest in the website, you expect to get a return on investment (ROI). And to get any return, your site needs to have a goal, according to which all the actions will be compared.
[credit: Improve the Web]

2007 August 4 • business, tools

Domain Name Tools

list: Collection of online domain naming tools.
[credit: Tutorial Blog]

2007 July 21 • blogs, business

Corporate Blogging 101

article: Ten easy steps to get a corporate blog up and running.
[credit: Small Business SEM]

2007 July 21 • business, seo

Social Media Optimization Tutorial

Tutorial: Beginning with a Benefit/Risk evaluation.
[credit: Stuntdubl]

2007 July 21 • business, seo

Website Marketing Tips

advice: Need some ideas on how to market your website on a limited budget? Got 100 dollars? 7 Experts share budget website marketing tips.
[credit: SEOish]

2007 June 17 • business, seo, tools

Dnscoop

tool: Get instant information on a given url. Dnscoop shows historical information on the page, current Google PageRank (and if its valid), Traffic ranking from Alexa, indexed pages via Google-MSN-Yahoo-Alltheweb-Altavista, Link Value Report from Text-link-ads, and even a estimated worth of site.

2007 June 3 • business, seo

Golden Rules of Linkbaiting

article: Linkbait is essentially a piece of content placed on a web page - whether it’s an article, blog post, picture, or any other section of cyberspace - that is designed for the specific intention of gathering links from as many different sources as possible.

2007 April 26 • business, web standards

Business Case for Web Standards

article: Building Web sites with modern standards-based techniques can reduce bandwidth costs, enhance accessibility, and facilitate content management.

2007 April 8 • business, process

Stakeholder Interviews

article part one and part two: Navigating company politics, avoiding client bias, and eliciting the information you need to inform your design.

2007 March 30 • business, process

Business Stakeholder Interviews

article: "Gathering business requirements from stakeholders is critical to good design, but setting up quality interviews can be tough. In the first of his two-part series, Michael Beavers discusses using company politics and frustrations to your advantage, and why tossing out the org chart may be the best way to figure out who really wields influence over a company's website."

2007 March 25 • business, e-mail, resources

Email Marketing Tools

review: New packages are taking the headache out of customizing sales pitches and tracking Web-site responses.

2007 March 25 • business, ecommerce

Always Be Converting

article: You understand it takes great content to get noticed and to get quality, relevant sites to link to your site. You know all about on-page optimization, site architecture/internal link structure, varying inbound link anchor text and formulating deep linking strategies. But it takes conversions to make it all worthwhile.
[credit: Marketing & E-Commerce Consultant]

2007 March 10 • business, web standards

Where Standards Went Wrong

article: Educate your clients on the benefits of web standards.
[credit: A List Apart]

2007 January 10 • business, e-mail

E-Mail Marketing

article: Six Reasons Why You Need an E-Mail Service Provider (ESP). "Personal e-mail programs are not intended to send out mass e-mails. They have several flaws that can hurt your business when misused. The author explains 6 reasons to use an E-Mail Service Provider (ESP) to send out bulk e-mails: (1) CAN-SPAM compliance, (2) deliverability, (3) tracking, (4) management, (5) formatting and design, and (6) protecting your contacts' privacy.